Fast fashion, inexpensive and widely available modern clothing has changed the way people buy and recycle clothing.
Fast fashion, selling large volumes of clothing at low prices, has become the dominant business model, resulting in a dramatic increase in clothing consumption.
While the latest styles are becoming available to everyone, the health and environmental risks associated with inexpensive clothing are present throughout the entire life cycle of every garment. From the cultivation of water-intensive cotton, to the release of untreated dyes into local water sources, to low wages for workers and poor working conditions.
When choosing products for their collections, Toki jeans focuses on products that are not harmful to human health and the environment, which can be used for a long time. Together, we must preserve this world for our descendants. Start with yourself and your clothes.
We can do it!